Microsoft

If you are using unlicensed software, your private information may be accessible to everyone.

A campaign made waves with a bold and unconventional idea.
In crowded shopping malls, the team scattered credit and debit cards, each with a sticker showing a PIN code. Curious passersby picked them up, only to discover a message on the back, not a typical ad, but a striking slogan promoting the importance of using licensed software.
This innovative approach not only caught attention but also earned the company a silver medal at an international advertising competition that year.